Effective: July 3, 2023

Our privacy policy explains how The Soft Edge collects, uses and discloses information about you. The term “our site” refers to our company site used to advertise our products at thesoftedge.com. The term “our platform” refers to the services under our direct control that we sell to our clients. The terms “The Soft Edge”, “Company”, “we”, “us”, and “our” refer to The Soft Edge, Inc. We use the terms “advocate”, “you” and “your” to refer to any person using our platform. We use the term “our client” to refer to an entity that subscribes to use our platform. Services included as part of our platform can be embedded in our client’s website, email messages and/or a template supplied by them. This privacy policy also provides information about our use of cookies and related tracking technology.

User Consent

By submitting Personal Data through our Platform, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

Users Outside of the United States

If you are a non U.S. user of the Services, by accessing the Platform and providing us with data, you acknowledge and agree that your Personal Data may be processed for the purposes identified in the Privacy Policy. In addition, your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country. By providing your data, you consent to such transfer.

Data we collect

“Personal Information” you provide to us

Personal Information provided via our contact form on our website at thesoftedge.com for the sake of contacting us
We collect your name, email address, and phone number for the purposes of responding to your inquiry.

Personal Information provided for any other purpose in our platform
Our platform is a subscription service provided to our client. This service includes an advocacy component that facilitates outreach by an advocate to a recipient or recipients as part of a campaign. For proper targeting and effective transmission of the advocate message, we may request certain pieces of personal information including prefix, name, email address, address and phone number. Our platform includes full customizable contact form systems that may request personal information at the discretion of our clients.

Information collected automatically

Log information
We collect log information about your use of our site and the platform including your browser type, time of your visit, duration of your visit, pages viewed, your IP address and the page that you came from before you reached our site or platform.

Device information
We sometimes collect information about what mobile device or computer you are using including hardware model and operating system version.

Cookies. See Cookie Policy

Who do we share this data with?

Information collected for the sake of contacting us
This information is solely used by us for the sake of following up with you regarding your inquiry. Based on your opt-in we may reach out to you as part of marketing campaigns regarding our products and services.

All other information collected via the platform for our client
This information is shared only with our client and its use is at their discretion. As such our client may have their own privacy policy regarding its use. We encourage you to contact our client to review their privacy policy.

Cookie Policy

“Cookies” are small data files which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow us to recognize your device.


In cases where you are logging into our platform, we use cookies to verify the fact that you have successfully logged in.

Web Traffic Analysis
In some cases we use cookies for the sake of tracking your activity during the course of your visit to our site or platform.

In cases where you have provided your information once in the past and you indicated you wanted it preserved via opt-in going forward, a cookie is used to present your information again on your device.

Third Parties
We rely on Google Analytics for tracking activity on our company site, thesoftedge.com. They add cookies to facilitate this. We also use AddThis, an Oracle company, and CloudSponge to help facilitate social outreach in our advocacy platform. They may introduce cookies as part of their systems.


Session Cookies
Most of our cookies are short-lived and persist for the duration of your time on the site. Clearing these cookies will impact the performance of our services.

Persistent Cookies
These are cookies intended to preserve your information over time and provide a more personal experience. These remain on your computer until you delete them.  Deleting these cookies will not impact our services.

Other Tracking Technologies

Pixels tags
Pixel tags (which are also called clear GIFs, web beacons, or pixels), are small pieces of code that can be embedded on websites and emails. Pixels tags may be used to learn how you interact with our site pages and emails, and this information helps us and our partners provide you with a more tailored experience.

Disclosure of Your Personal Information.

We disclose your Personal Information as described below and as described elsewhere in this Privacy Policy.

Third Party Service Providers
We may share your Personal Information with third party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to the Company. These third party service providers are required not to use your Personal Information other than to provide the services requested by Company.

We may share some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

Corporate Restructuring
We may share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

Social Networking Sites
Some of our Services may enable you to post content to social networks sites, such as Facebook or Twitter (“SNSs”). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.

Disclosure to Third Party Companies
We may enter into agreements with Clients that provide our Services by way of a co-branded or private-labeled website. A Client may want access to Personal Data that we collect from such Client’s customers. We may disclose Personal Information to our business partners or other trusted entities for the purpose of providing goods or services we believe will be of interest to you.

Other Disclosures
Regardless of any choices you make regarding your Personal Information (as described below), Company may disclose Personal Information if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Company; (c) to protect or defend the rights or property of Company or users of the Platform or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

California Privacy Disclosure

Your California Privacy Rights
By availing yourself of the rights afforded in this section of our Privacy Policy, you are declaring that you are a California resident.

Other residents: You may make a verified request to The Soft Edge regarding your Personal Information. While The Soft Edge does not sell your Personal Information, you can nonetheless make a formal request to delete your Personal Information held by The Soft Edge through your account or, if you are unable to access your account, via email at [email protected].

The Right to Know Your Personal Information
You have the right to request that we disclose the Personal Information we collect, use, disclose and sell about you. The sections of this Policy entitled “Data we collect”, “Who do we share this data with?”, and “Disclosure of Your Personal Information” explain the categories of Personal Information we collected over the past twelve (12) months, why we collected this information, and the third parties with which we shared it.

The Right to Opt-out of the Sale of Your Personal Information
We do not sell your Personal Information.

California’s “Shine the Light” law (Civil Code section 1798.83) also permits California residents once per calendar year to request and receive information about a business’ disclosure of certain categories of Personal Information to other companies for direct marketing purposes. If you are a California resident and a user of our Service, you can request a copy of this information from The Soft Edge by sending an email to [email protected]. Please include your name and email address with your request. The Soft Edge reserves the right to request additional Personal Information from you to confirm your identity before responding to this request.

The Right to Non-Discrimination for Exercising Your Privacy Rights
We will not discriminate against you for exercising any of your rights under the CPRA.


We use technical and organization measures to prevent improper handling or access to your information under our control. We store all information you provide on secure servers. We train employees in proper access of data and limit access to said data. We use firewalls and testing to prevent intrusion

Data Policies

Information collected for the sake of contacting us as referred to above
We retain the information you provide for us to contact you until you ask us to remove it. If you would like to have it modified or removed please contact us at [email protected].

All other information collected via the platform for our client
Information provided during our services is controlled by our clients. Should you wish to have your data modified or removed, please contact our client.

Links to Other Sites

We may have links on our site to other sites that we do not operate.  If you click on a third party link, you will be taken directly to that site which is governed by its own privacy notice.  We strongly encourage you to read that privacy notice.  We do not control that site and assume no responsibility for the content, policies or its practices.

Sensitive Data

We request that you do not send us any sensitive data such as social security or national identification numbers, information related to racial or ethnic origin, political opinions, religious beliefs, health data, biometrics or genetic, criminal background or trade union membership information. If you do send us this information, then you are consenting to its processing in accordance with this privacy notice.  To avoid processing of sensitive data, do not submit it.

Our Policy on Children’s Information

Our site is not directed to children under 16. If you learn that your minor child has provided us with personal information without your consent, please contact us.

Changes to the Policy

We may change this policy from time to time, and if we do we’ll post any changes on this page. If you continue to visit our site after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide more prominent notice or get your consent on the new policy.

Questions; Contacting Company; Reporting Violations. If you have any questions or concerns regarding our privacy policy, please direct them to the following address, phone number or email address:

The Soft Edge, Inc.
13873 Park Center Rd, Ste 1
Herndon, VA 20171
(703) 442-8353
[email protected]