We are excited to announce the integration of Congress Web with Salesforce. The integration automatically syncs contacts, activity and legislator data from Congress Web to Salesforce. It adds two sections to display Congress Web activity data and legislators. There are also out of the box reports available. With this added functionality your users can easily see which contacts took action and which lawmakers were reached by your advocacy efforts.
We are pleased to announce our integration of Congress Web with NationBuilder. This integration allows our action center to be embedded seamlessly in your public nation site. When advocates take action, we will add new contacts and update existing contacts in your nation. Optionally, we can add political capital each time an advocate takes action. Look for our app in the App Directory.
Today, we are excited to announce a new strategic agreement with thedatabank to replace their existing advocacy software with our online advocacy platform, Congress Web. In this partnership, thedatabank advocacy customers will benefit from a robust, feature-rich advocacy system with a long track record of success that integrates seamlessly with their existing software. We look forward to continuing our work with thedatabank to provide their customers with the best tools in the market for creating effective advocacy campaigns.
Legislators are receiving an increasing number of messages from their constituents. Many of these are form messages with the exact same content sent on behalf of a broader advocacy campaign. In our previous post we discussed how personalizing each advocate’s message can help your campaign stand out. Many message campaigns advocate for a position in a very general way. While sharing a general position is certainly important, it is much more effective to make your position relevant by tying it to current legislation. Often legislative offices don’t have the time or resources to fully research every bill. This situation gives you the opportunity to educate the office while advocating for your position. Our online advocacy platform, Congress Web, provides unique tools for educating your advocates about legislation important to your organization, tying legislation to your campaigns and targeting your message based on a legislator’s support for a bill or vote. If you are interested in learning more, please contact us. In our next post about effective online advocacy, we will discuss ways Soft Edge can help you improve your advocacy campaign using social media.
We are pleased to announce the release of our advocacy day management tool, the Fly-In Manager. Working closely with a focus group of government relations professionals and other advocacy day veterans, we found a common set of challenges that confront any organization hosting a hill day event. It also became abundantly clear that there wasn’t a single unified system purpose built to help address those challenges. We understand how difficult it is to manage attendees, schedule meetings with legislators, coordinate related events and communicate the inevitable last minute changes with advocates. Our unique suite of software tools empowers you to manage your event and takes the guesswork out of dealing with these common challenges. Coupled with our longstanding reputation for excellent customer service, we will help guide you in managing a successful and productive advocacy day.
For more than a decade, Soft Edge has been a leader in online advocacy. Our advocacy platform, Congress Web, is constantly evolving to ensure that it is user-friendly, reflects the latest in modern standards and creates effective advocacy campaigns. By working closely with our customers and remaining up to date on the latest industry research, we help create successful campaigns by encouraging adherence to best practices. One of the most popular ways to advance your cause through online advocacy is a message campaign. In the typical message campaign, advocates visit your advocacy site, enter their address and send a message prepared by you to their legislators. The common result being a deluge of form messages to legislators from your advocates with exactly the same content. Through research done by the Congressional Management Foundation for the Communicating with Congress project, we know that sending form email messages is simply not as effective as sending individualized messages. With Congress Web we have made it a development priority in the platform to encourage personalized messages as a best practice and have created an array of tools to allow your advocates to customize their messages. If you are interested in learning more, please contact us. In our next post about online advocacy, we will discuss more ways Soft Edge can help you improve your message campaign.