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Effective Online Advocacy: Part 2

Legislators are receiving an increasing number of messages from their constituents. Many of these are form messages with the exact same content sent on behalf of a broader advocacy campaign. In our previous post we discussed how personalizing each advocate’s message can help your campaign stand out. Many message campaigns advocate for a position in a very general way. While sharing a general position is certainly important, it is much more effective to make your position Read more…

By Mark, ago

Advocacy Day Management

We are pleased to announce the release of our advocacy day management tool, the Fly-In Manager. Working closely with a focus group of government relations professionals and other advocacy day veterans, we found a common set of challenges that confront any organization hosting a hill day event. It also became abundantly clear that there wasn’t a single unified system purpose built to help address those challenges. We understand how difficult it is to manage attendees, schedule Read more…

By Mark, ago

Effective Online Advocacy: Part 1

For more than a decade, Soft Edge has been a leader in online advocacy. Our advocacy platform, Congress Web, is constantly evolving to ensure that it is user-friendly, reflects the latest in modern standards and creates effective advocacy campaigns. By working closely with our customers and remaining up to date on the latest industry research, we help create successful campaigns by encouraging adherence to best practices. One of the most popular ways to advance your cause Read more…

By Mark, ago